The Instagram hashtag #dollhouse has 1.65 million posts and #miniature has almost 4.3 million, a mix of posts from people making miniatures and those sharing what they’ve found. Social media has turned what was once a niche hobby into a decidedly trendy and increasingly profitable business, making it easier for artisans to find each other and potential customers online. “We’re living in it now,” said Kate Esme Ünver, who curates miniatures on her Instagram page Dailymini, and is the author of the 2019 book “The Book of Mini: Inside the Big World of Tiny Things.” These dollhouse makers and collectors say we’ve entered a miniature Renaissance. “My dollhouse square footage is much better than my actual square footage.” Coffee, who sells her miniature designs and posts online tutorials at Jessica Cloe Miniatures. I live in a house that is barely 1,000 square feet with three kids and a Great Dane,” said Ms. “People are always like, ‘Ooh! I would like to see your real house.’ No you wouldn’t.
It’s in a dollhouse that sits in the real-life master bedroom of her home in Walla Walla, Wash., which looks nothing like her amazing tiny one. Coffee, 40, can’t actually serve a meal in her kitchen, at least not a real one, because the room, like the rest of the house, is built to a 1:12 scale - that 36-inch chef’s stove is actually three inches long. The photographs she posted on her Instagram page evoked enthusiastic comments from followers, who gushed about high-end details like the water filler above the stove. The kitchen that Jessica Coffee designed checked all the trendy boxes: white Shaker cabinets, a subway-tile backsplash, wide oak-plank floors and an open-concept floor plan, with views into the living room’s shiplap walls.
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